Playfulness in Motion.
Artistry, craftsmanship, and a spirit of playfulness lie at the core of Hermès, the esteemed French heritage brand. Fontanive worked with the Hermès creative team to create a series of three unique hand-crank Flipbook Machines, as part of Hermès successful Interludes online creative campaign.
Choosing to work with the iconic Hermès horse motif, the classic silk scarf, and the longboard. Fontanive was particularly drawn to the horse motif as it brought back fond memories of horse riding in his teenage years in Ohio, Cleveland.
“In an era of production-line luxury, it’s heartening to see a global brand stand by its roots and explore sustainable materials, and new ways of working. Like the Hermès artisan, I take immense pride in handcrafting each Flipbook Machine in my studio in Ridgewood, Queens” – J. C. Fontanive